Follow along as we share whatever we think / feel at any given moment.
Unfiltered

Built to Last
Mundane tasks given structure slide into the background, giving freedom—and that’s what we want for our business.

Independence
I'm grateful for the words, penmanship, and actions that led to my freedom.

New Idea: Sponsorship
The value proposition is a little complex, but ultimately you are helping a startup and adding your brand to their (our) story.

IaaS, PaaS, SaaS, and CaaS
Choosing which playground to visit is a difficult decision for my boys.

Anyone Can Boost a Post; It Takes an Expert to Reach an Audience
We (litenflame) are experts at spending money. Small joke, but your story, product, or campaign deserve more than good content—they need an audience.

People
People can be crazy.

Trust is Everything
People tend to rise or fall to expectations.

From 3,900 Website Visits to 2 Customers: How We Turned Clicks into Commitment
A lifetime of spending time with people was an investment in business potential.

Discomfort
I like words. Scratch that. I love them.

What Does “litenflame” Mean?
This was a domain I purchased a couple years ago when Katie and I were considering starting a candle company.

Embracing Change
Every move brings strength. Our bodies tell us this when we workout. The land speaks this when it is tilled. Our hearts whisper this when they open to love and the fear of loss. Change breaks us to make us stronger.

Fear of Failure
After one week of launching a poorly described marketing/comms agency, countless kind people have reached out from the spiderweb of my personal and professional past to provide encouragement and offer potential opportunities.

Everything Created by AI is Real
My most recent test, using Agent GPT, created a theater of agents arguing over business requirements (many with good suggestions).

Day Three: Five Meetings Scheduled in the Next Two Days
When owning a two-person digital agency, do you shave and put on a suit or stick with the hoodie? Do you talk a lot or mostly listen? Any advice from folks who have lasted more than three days at this?

Day Two of Starting a Company and We (Still) Have Zero Customers
I could sing, Katie could dance: we could build a choreographed version of a sales kit.

To Do or Not to Do
It all begins with an idea.