To Do or Not to Do

This is a decision that we’ve all made at least once. Do I have the chops to create something on my own? There are only two responses.

Our response is yes.

We intend to start a business from scratch. Part of the fun will be sharing our journey.

The “we” factor is important due to that fact that “we” are a team: Katie + Abram. We are legally and emotionally joined; however, all odds are against us as 65-70% of startups fail within ten years. We hope to check back ten years from now and more than a few times in-between.

The “story” is the other important aspect; too many businesses lack human dimension. We will share our journey, both the highs and the lows, here.

Please check back often if you are interested in following our fool’s errand.